Base & Mid-Level Giving

Creating successful programs for base giving and mid-level giving

Giving is Personal: Start with the Donor, Not the Ask

In this blog, BWF Zuri’s James Barnard focuses on the first finding from our newest report. Our research into the everyday donor reinforces something that seems obvious but is easy to lose sight of: giving is deeply personal.

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Five Key Takeaways in International Fundraising—A Series: Fund for the Program You Envision

BWF Zuri recently completed an international fundraising program assessment and benchmarking project with several US-based research institutions, resulting in valuable insights into international fundraising. This article dives into the second area of consideration that is key for an effective international fundraising program.

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The Gratitude Gap: A Meaningful Care Experience Does Not Guarantee a Gift

In this blog, Kara Wagner and Jan Weinberg Wood discusses how healthcare organizations can close the gratitude gap by turning meaningful patient experiences into lasting donor relationships.

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Use these strategies to improve your university fundraising campaigns.

University Fundraising in 2026: The Ultimate Strategy Guide

Effective university fundraising requires strategic donor engagement and teamwork. Use these tips to create a stronger fundraising and marketing approach.

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Five Key Takeaways in International Fundraising—A Series: Structural Consistency is Key to Success 

BWF Zuri recently completed an international fundraising program assessment and benchmarking project with several US-based research institutions, resulting in valuable insights into international fundraising. This article covers how consistent structures, clear portfolios, shared metrics, and team-based goals drive international fundraising success.

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Giving USA 2026 Insights Report

Donations to U.S. charities in 2025 reached an estimated $617.20 billion, a new high. Read more critical insights and findings from Giving USA 2026.

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Three Ways to Build a More Strategic Annual Giving Program

Strategic annual giving planning must extend beyond the campaign calendar. It requires us to understanding donor behavior, building plans around audiences, and thinking intentionally about what a supporter experiences between solicitations. This article walks through three ways to build a more strategic annual giving program.

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Five Key Takeaways in International Fundraising—A Series

BWF Zuri recently completed an international fundraising program assessment and benchmarking project with several US-based research institutions, resulting in valuable insights into international fundraising. This article provides an overview of that research and introduces the topics that we’ll dive deeper into in the coming months. 

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Beyond the Basics: Leveraging Data to Personalize and Strengthen Outreach Strategies

Donor expectations are rapidly evolving. A personalized giving experience with curated outreach and relevant messaging should not be considered a goal—it is a must-have. This article covers how to move beyond one-size-fits-all outreach to building more thoughtful, personalized relationships at scale.

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