Why Digital Fundraising Needs Student Video
Join BWF Zuri’s Zach Corbin and Brian Bangerter on November 18, alongside client guests Alan Ham from The George Washington University and Zach Marcum from Western Kentucky University, to explore how student video supports fundraising, stewardship, and alumni engagement.
Why Digital Fundraising Needs Student Video
Student video helps alumni connect with campus life and see what their support makes possible. But how can annual giving teams produce effective content consistently while balancing other priorities?
Join BWF Zuri’s Zach Corbin and Brian Bangerter on November 18, alongside client guests Alan Ham from The George Washington University and Zach Marcum from Western Kentucky University, to explore how student video supports fundraising, stewardship, and alumni engagement.
Through video examples and discussion, you’ll hear how each institution organizes the work, collaborates with BWF Zuri, and puts content to use. We’ll also explore ways to optimize video across channels, evaluate return on investment, and get started with the resources you have.
What You’ll Learn
- How two institutions use student video to connect with alumni and donors.
- Ways to share responsibilities and keep content production moving.
- How to reuse content, assess performance, and evaluate return on investment.
- Practical steps for capturing student content with a smartphone and affordable equipment.
