Insights That Matter
Connecting research and data with analysis and innovative ideas is what we do.
Client Spotlights
Mass General Brigham
Mass General Brigham turned to BWF to examine production, highlight unrealized bright spots in the constituent pool, and run “worst case” fundraising impact and growth potential scenarios.
Utica University
Leadership at Utica University wanted to help gift officers better understand their role as brand ambassadors and build their communications skills in fundraising.
Thought Leadership
Turning Data into Decisions: Practical Ways to Optimize Your Data Strategy
In this blog BWF Zuri’s Terry Callaghan and Reed Tyler share how data strategy, governance, quality, and accessibility can turn nonprofit data into confident, actionable decisions.
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Beyond Fundraising—Using a Campaign to Activate Volunteers
In this blog, Chris Clark and Michelle Green share their insights into how fundraising campaigns can activate volunteers, expand advocacy networks, deepen engagement, and build future donors and leaders.
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Giving is Personal: Start with the Donor, Not the Ask
In this blog, BWF Zuri’s James Barnard focuses on the first finding from our newest report. Our research into the everyday donor reinforces something that seems obvious but is easy to lose sight of: giving is deeply personal.
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