Major & Principal Giving

Creating successful major and principal giving programs

Five Key Takeaways in International Fundraising—A Series: Fund for the Program You Envision

BWF Zuri recently completed an international fundraising program assessment and benchmarking project with several US-based research institutions, resulting in valuable insights into international fundraising. This article dives into the second area of consideration that is key for an effective international fundraising program.

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The Gratitude Gap: A Meaningful Care Experience Does Not Guarantee a Gift

In this blog, Kara Wagner and Jan Weinberg Wood discusses how healthcare organizations can close the gratitude gap by turning meaningful patient experiences into lasting donor relationships.

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Your Best Future Donors are Already in Your Database

Development teams often spend significant time and money chasing new donors, and that chase is only getting harder. Discover how donor loyalty, capacity, and engagement data can reveal major and planned giving opportunities already in your database.

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Beyond Capacity: Turning Prospect Intelligence Into Principal Gift Strategy

Principal gift fundraising often begins with a deceptively simple question: Who has the capacity to make a transformational gift? But capacity alone rarely tells us who will. Learn how prospect intelligence and principal gift strategy work together to uncover donor motivation and inspire transformational giving.

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Five Key Takeaways in International Fundraising—A Series: Structural Consistency is Key to Success 

BWF Zuri recently completed an international fundraising program assessment and benchmarking project with several US-based research institutions, resulting in valuable insights into international fundraising. This article covers how consistent structures, clear portfolios, shared metrics, and team-based goals drive international fundraising success.

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5 Years of $1M+ Gifts: What Can We Learn?

These two articles showcase the power of transformational gifts. One maps trends and analyzes the growing scale and evolving priorities of principal gifts, while a client story brings those findings to life.

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Giving USA 2026 Insights Report

Donations to U.S. charities in 2025 reached an estimated $617.20 billion, a new high. Read more critical insights and findings from Giving USA 2026.

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Five Key Takeaways in International Fundraising—A Series

BWF Zuri recently completed an international fundraising program assessment and benchmarking project with several US-based research institutions, resulting in valuable insights into international fundraising. This article provides an overview of that research and introduces the topics that we’ll dive deeper into in the coming months. 

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Fundraising for Medical Research: Strategies That Work

Explore the ins and outs of fundraising for medical research, including how it works, strategies to reach your goals, and best practices to achieve success.

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