Campaigns

Ways to build capacity, lay a solid foundation for future fundraising, and drive campaign success

Beyond Fundraising—Using a Campaign to Activate Volunteers

In this blog, Chris Clark and Michelle Green share their insights into how fundraising campaigns can activate volunteers, expand advocacy networks, deepen engagement, and build future donors and leaders.

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Use these strategies to improve your university fundraising campaigns.

University Fundraising in 2026: The Ultimate Strategy Guide

Effective university fundraising requires strategic donor engagement and teamwork. Use these tips to create a stronger fundraising and marketing approach.

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The Philanthropic Agenda

The Philanthropic Agenda

For any organization considering a major fundraising campaign, developing a strong case for support is critical to the campaign’s success. How do you sift through great ideas for the gems that get funded to advance the mission of an organization?

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Planning for the Day After Your Campaign Ends

Post-campaign planning is essential to sustaining fundraising momentum long after a campaign ends. Learn how to incorporate post-campaign fundraising strategy into your campaign roadmap, strengthen donor engagement, build your pipeline, and prepare your advancement team for continued fundraising growth.

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Nonprofit professionals view charts and graphs to plan for a comprehensive campaign

Comprehensive Campaigns vs. Capital Campaigns: What to Know

What are comprehensive campaigns, and how are they different from capital campaigns? Explore key differences and pros and cons of these campaign types.

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Rethinking Readiness: Why Major Campaigns Demand Modern Data Infrastructure

Modern campaigns require momentum, confidence, and consistency. Conversions introduce change, learning curves, and risk. But the risk is worth it. Learn why CRM conversion during a campaign can boost visibility, improve forecasts, and drive better results.

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Donor Relations is Not a Back-End Function: Why It Must Shape Campaign Strategy from Day One

Throughout a campaign, strategic donor relations is about designing an intentional experience that reinforces why a donor’s gift matters and how it connects to the organization’s mission. Learn how early integration boosts retention, trust, and long-term donor value for your organization’s campaign strategy.

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Stop Sending Emails into the Void: Why Timing and Context Matters When It Comes to New Donor Discovery

For many fundraising teams, donor discovery looks something like this: Identify someone with wealth and a connection to your organization, send a few emails asking for a meeting, and hope for a response. In this article, BWF’s Jodie Miner and Alex Oftelie focus on why your results often end in silence and how you can further explore the third dimension of donor discovery: readiness.

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Connecting the Dots: How Relationship Mapping Drives Major Gifts

Why consider relationship mapping? Organizations need to continue to find new individuals who are passionate about their mission. What better way to do this than by engaging those who are currently connected to help expand the base. In this article, BWF’s Chris Clark and Sarah Price discuss what, how, and when to conduct relationship mapping to help your organization.  

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