People Give to People: Rethinking Fundraising for the Everyday Donor

Fundraisers know a lot about tactics, timing, and channels, but we do not always spend enough time on what actually drives someone to make a gift.

In this webinar, BWF Zuri and MissionWired share original research into the motivations and habits of Everyday Donors. We will discuss how clear storytelling, genuine trust, simple donor experiences, and recurring giving models help move beyond transactional asks to build lasting relationships.

Join BWF Zuri’s James Barnard and Josh Birkholz alongside MissionWired’s Trista Murphy for a thoughtful look at donor behavior and practical ways to strengthen your fundraising strategy.

What We Will Cover:

• Takeaways from new BWF Zuri research on Everyday Donor motivations.
• How storytelling and social proof influence giving decisions.
• Practical ways to design donor-centered, recurring giving experiences.